Panasonic Plans to Globalize Phones
Panasonic is planning on entering the European market with its smartphone in March 2012. As well, over the next four years, the company hopes to ensure 15 million units are ready for overseas sales, with Europe being the start of its entry into the world market.
Panasonic has made this decision on reflection of how the cellphone market is increasingly moving toward smartphone use globally. In this frame, it seems that expectations for growth overseas are quite substantial. Panasonic is not intending to miss out. In addition, the company has created a new smartphone business model and in the future will be expanding its offerings. The company hopes that its sales hit 1.5m in Europe in the next fiscal year and over the next four years for 15 million units to reach Europe, Asia and America.
In light of this goal, a few months ago, Panasonic established the Systems & Communications Company (SNC). Via this branch, the electronics firm will be able to fully expand its internal resources, such as the factory it has in Malaysia. At the moment, this is where the phones are made for the Japanese market, which will now be the primary manufacturer for Panasonic’s first global model.